An AI Deal Coach on every lead. A revenue agent that hunts winnable money. A brokerage engine that knows slabs, kickers and retro upgrades. Built only for brokers — to make your life easy, and to stop the leakage.
Four things that happen in every brokerage, every month. None of them feels like a loss on the day. All of them are.
A lead lands from your Instagram ad at 11:40 pm. Nobody sees it till Tuesday. By then three other brokers have called — the first one usually wins.
Channelforce catches it in seconds: assigned to your least-busy rep, follow-up set for 9 am, campaign attributed — before you're awake.
He came for a site visit, liked it, then went silent. Your rep moved on to fresher leads. Six weeks later he bought — through someone else.
The Ageing page prices neglect in rupees — "₹38 L of pipeline has been silent 7+ days" — and ranks a chase list by money × silence, so the biggest deals never die quietly.
You booked, celebrated, moved on. The builder hasn't paid in 74 days — and across three projects, nobody is keeping count.
Collections ages every receivable like an accountant: collected / pending / overdue for every rupee payable, who owes you by builder, and an escalation nudge when it slips past 60 days.
Two campaigns, ₹40,000 a month each. One quietly returns 3× in brokerage. The other has produced zero bookings in 90 days. On a leads-count report, they look identical.
Channelforce follows every lead from ad to booking, so each campaign shows its money multiplier — "returns 3.2× what you put in" — and flags the duds.
These aren't features. They're money. The product's whole design principle: every screen answers "where are my rupees?"
Most CRMs stop at "deal won". For a channel partner that's half the story — you haven't earned until the builder pays. Channelforce tracks the whole thread.
Meta, Google, portals, website, walk-ins — captured and routed automatically, campaign attached.
A verdict with an author — "Qualified by Pre-Sales" — not an anonymous checkbox.
Your catalogue scored against what the customer actually said: budget, config, location, possession.
Scheduled from the pipeline, revisits tracked, every promise on the record.
Slabs, kickers, FOS, cashback — the brokerage maths done right, per booking, to the rupee.
Receivables aged, builders chased, escalations flagged. Done means paid.
The reason leads go cold is rarely laziness — it's that writing the same message forty times is miserable. So Channelforce writes them, personalised, and waits in a queue — a drip that follows the deal rather than a fixed calendar.
Four things go wrong the moment you hit send. Channelforce fixes all four — from your rep's own number, with no Business API and no per-message fee.
Here's the dirty secret of lead ads: Meta and Google only optimise for what you report back. Most brokers report nothing — so the algorithms chase the easiest thing they can measure: form-fills. You get more enquiries every month, and worse ones. Channelforce closes the loop they've been waiting for.
Meta & Google spend your budget finding people who enquire.
Lands in Channelforce carrying its click identity — captured automatically.
Qualified · Site visit · Booked, with the brokerage value in ₹. Just your normal pipeline.
Each milestone flows back — Meta in real time, Google on a daily feed.
Once Meta knows which leads your team marked Qualified, its "conversion leads" optimisation targets people who look like them — not people who fill forms for fun. Same budget, better names, fewer time-wasters for your telecallers.
Bookings go back with their brokerage value in ₹. Google's value-based bidding then spends more finding the ₹2.4 L booking and less on the ₹40 K one. Your ad account starts thinking in your economics.
Every month of feedback makes your ad account smarter about your buyers — learning a competitor can't copy and you can't buy off the shelf. Six months in, you're bidding with data nobody else in your market has.
No exports, no spreadsheets, no "remember to upload". Meta events fire the moment a lead is qualified, visits or books; Google pulls its conversion feed automatically every day. Your team just sells.
This is the machinery sophisticated D2C brands run — brought to real-estate brokerages, set up with you during onboarding. While every other broker's ad account stays blind, yours learns who books.
Slab schemes, festive kickers stacked on base rates, FOS that adds, cashback that deducts — resolved per booking, explained per rupee. A generic CRM's "deal value" field can't say any of this.
Commission columns are masked by role in the database itself, not hidden by the screen. Your team books deals; your margins stay yours.
Every ageing report you've seen counts leads. Ours weighs them — ₹38 L going cold outranks 40 junk enquiries, because that's how you'd triage it yourself.
Ring-no-response numbers park in a pool by your rules — after N attempts, by source or category — and recycle to whoever's free. The rescue record shows how many came back and booked.
Every verdict is signed — who said it, wearing which hat, when. When a salesperson overturns a telecaller's call, it's on the record, and repeat offenders show up in a report.
Meta, Google, portals and your own website post leads straight in — routed, follow-up set, campaign attributed, even auto-creating the campaign the first time it appears.
Move the sliders to your numbers. We're not promising a miracle — we're showing what the leaks already cost.
Generic CRMs are built for any sales team, then bent into shape with consultants. Channelforce is built for exactly one business: yours.
| A typical CRM | Channelforce | |
|---|---|---|
| Built for | Any sales team, anywhere | Real-estate channel partners — nothing else |
| Tracks | "Deal value" — one number | Your brokerage: slabs, kickers, FOS, cashback, payable, collected |
| Where it stops | Deal marked "won" | Money in the bank — receivables aged and chased |
| Lead capture | Manual entry, or paid add-ons | Meta, Google, portals, your website — auto-routed and attributed |
| Customer follow-up | Typed out again for every lead | A morning queue of WhatsApp messages, written per customer, sent from your own number |
| Dead leads | Sit in a list, forever | RNR pool recycles them by rule; rescues are tracked |
| Follow-up discipline | A reminder field | Ageing prices neglect in ₹; the chase list ranks by money × silence |
| Ad spend | Lives in a separate spreadsheet | ₹-multiplier per campaign, dud-campaign flags |
| Ad feedback loop | Nothing goes back to Meta or Google | Qualified, site-visit and booking signals fed back, so ads chase buyers |
| Commissions | Visible to everyone, or to no one | Masked by role, enforced in the database |
| Qualification | A checkbox | A signed verdict; overturns audited |
| Setup | Weeks, and a consultant | 10 minutes, self-serve, Excel import included |
| Language | Opportunities, MQLs, pipelines | Site visits, possession, brokerage — your words |
Every source lands in the same pipeline, tagged with where it came from — so attribution is real, not remembered.
Google takes two minutes — paste a URL into your ad account. For Facebook, we set the connection up with you during onboarding.
Every brokerage's data is isolated in the database itself — row-level security, not a filter in the screen. No query can cross the wall.
Brokerage figures are masked by role at the database layer. A salesperson's export, screen and API calls all tell the same story: nothing.
One click exports every record your brokerage owns as CSV. No lock-in, no "talk to sales to leave".
Set up your brokerage in ten minutes. Import your Excel. Point your ads at it. Then watch the leaks close.
Start free — no card needed